Official SigEp Store

Upon being hired at SigEp I was tasked with rebranding their national retail brand, the Official SigEp Store. The store was being brought in-house and offered a wide range of apparel and accessories for undergraduates, alumni, and family members. The goal was to bring a more modern feeling to the site and brand. This project was a redesign from the logo to the apparel itself. Simple and clean was the goal.

Most Greek apparel stores are run by a third-party company and all have the same clunky branding with a simple logo and color swap. I wanted SigEp’s to feel different, more modern. Rather than loud and flashy Fraternity colors, I chose to go with more natural tones and subtle hints of the SigEp red and purple throughout.

Every inch of this brand was hand-crafted by me. The apparel designs, packaging designs, photography was all custom-made solely by me.