Red Door Wine Club

One of the many partnerships I formed for Sigma Phi Epsilon National Fraternity during my time as their Branding & Partnership Manager. I partnered with a vineyard in Napa Valley to create a wine club inspired by the bold history of SigEp. I worked with the vineyard and different members of the SigEp staff to create the concepts for each label. Each bottle tells a story of the fraternity’s history and was inspired by symbols near and dear to their heart. Additionally, we used similar ideas and symbols to craft all of the details including the foil and fire-burned wooden crate the bottles come in.

Our goal with the partnership was to create a new engagement tool for our alumni. This club will allow us to engage with our alumni over virtual wine tastings, club membership emails, and even opportunities for events in Napa Valley. Along with engagement from the national HQ, this club allows alumni to engage with one another. Additionally, 20% of proceeds for this program go back to SigEp are invested into the undergrad experience, creating a unique opportunity to give back.

View more at www.reddoornapa.com.